The casual dining spot wants to woo fast food eaters with a better deal.
Chili’s is directly calling out the Big Mac and other fast food burgers in its latest campaign, which asserts that Chili’s has become more affordable as fast food chains have increased prices to cope with higher food and labor costs.
Fuente de nota e imagen: https://adage.com/article/marketing-news-strategy/chilis-calls-out-big-mac-and-other-fast-food-meals-its-latest-value-play/2555221